Strategies Implemented by Mcdonald’s to Fulfill Customers’ Demand Around Asia

نویسندگان

چکیده

One of the notably popular and well-known fast-food franchises in known universe is McDonald's. In addition to its renowned golden arches emblem, it also recognised because hamburgers, potato chips, as well other options. Nevertheless, goal this analysis investigate viability tactics used by McDonald's satisfy consumer demands contentment across Asia. So, case study, research uses an efficient method which a survey questionnaire ccumulate useful information 150 Mcdonald’s customers know more about their satisfactions towards McDonald’s. The result findings shows that perceived usefulness, social influence, innovativeness, corporate image affect customer’s satisfaction with report's will assist corporation coming years they work enhance productivity, particularly relates increasing client happiness.

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ژورنال

عنوان ژورنال: International Journal of Tourism and Hospitality in Asia Pasific

سال: 2023

ISSN: ['2654-7945', '2685-8800']

DOI: https://doi.org/10.32535/ijthap.v6i1.2196